The e11even Group is a new kind of global private equity fund, that deploys its market-leading expertise to invest into businesses that will define our future. Their approach is based in deep data driven research, and a unique method of collaboration. elleven's teams of researchers and experts work with investment teams to create portfolios with unique asset correlation profiles, enabling elleven to produce stable returns across venture capital and private equity. BNW was invited to create this start-ups identity from scratch, from naming and narrative to a complex brand identity guide, investor's communication and a spanking new website in only three months.

The e11even logotype is created around the immediate striking impression of the number 11 nested inside the wordmark. We worked hard to find an existing font that features the letters “ll” in small caps to resemble the written form for the number 11 in the same font. The result is a smooth, effortless rendition of the new company naming “e11even”, written in small letters.

The e11even identity system is built in such a way as to allow brand stretch across the different customer touch points; from a formal business card to complex InDesign layouts.

e11even’s newly minted iconic “11“ brand mark not only represents a number, but also immediately creates an iconic logo in its own right – qualities of which are built into the brand.

 The e11even website is the most important communication part of e11even’s “owned media” digital marketing strategy, and functions as a seamless entry into the world of e11even.

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