Brand Audit
Find your WHY / Focus on the user / Analyze past and present / Do a Brand Sprint
As our knowledge of the company is limited, we simply can not risk to start without a Brand Sprint. Whether you’re starting from scratch, or looking to do a major overhaul of your brand, a brand sprint is a fantastic way to develop a clear, concise, and compelling brand position and story that will bring your team together. Based on findings from the Brand Sprint, we carry on finding out where the brand stands (or, more importantly, doesn't stand) in a market, with the Brand Analysis. We tackle product and marketing challenges. You need to know why you’re in business — and talk about it.
Our Brand Audit service consist of:
Brand Sprint: 20 year roadmap, What / How / Why, Top three values, Top three audiences, Personality sliders, Competitive landscape
Brand Analysis: Visual audit / Verbal audit / Behavioral audit / Competition audit / Peer audit
Branding Methodology Ten brand strength factors
Branding RACE-CAP Brand Universe