Kamalame Cay - Hashtag Ad Campaign
BNW pursued a disruptive concept for Kamalame Cay's first ad campaign: Separated from the Andros mainland by a turquoise inlet, Kamalame Cay is mirrored in the advertisements as an classic Caribbean oasis of laid back hospitality, bougainvillea draped beach houses scattered across 96 acres of flowering jungle, coconut palm groves, and deserted white sand beaches, but then clever disrupted with surprising #hashtag messages, offering a unique opportunity for further development in digital media campaigns.
