Russian Creativity Week - Signage, Wayfinding and Event Identity

While many people think of signs and graphics when the idea of wayfinding is discussed, architectural and interior design components are just as important. As in case of Russian Creativity Week, well-designed architecture will have cues inherent to the event’s design which can subconsciously guide a consumer. BNW planned a layout involving the identification of spatial units and understanding their purpose, function and relationships to other units. Based on these relationships and functions, we grouped the units into zones of common function / identity.