Yello

We got the chance to shake hands with the great Dieter Meier and Boris Blank of YELLO, and to meet the beautiful and talented Heidi Happy during Belgrade Design Week 2011. Also not to forget dear Peter Vitzthum, Dieter's and Boris' long-time associate, whose patience through months of correspondence made it all possible.

Yello are also called the godfathers of electronic music and are creators of a number of high energy hits such as “Oh Yeah”, “The race” and “Lost again” What makes them so sought after is not so much the global fame, but rather their honest and breathtaking approach to communication. But the reason why we specifically wanted to talk to Dieter Meier about the FUTURE, is his mind-boggling career of thinking out of the box and setting avantgarde precedents for generations to follow - from single-handedly reshaping the new video medium and the young MTV at that time by directing most of the videos for YELLO, to his amazing art projects that left us thinking about time and values above all, over to his lm adventures in eastern Europe and all the way back to his organic farming in Argentina... and his music, of course, with Boris Blank, always their music and their unique intuitive way of creating it, in our minds. We got the generous present of an open, candid talk, serious thoughts about the current crisis of global capitalism, in-depth insights into Dieter's poker and golfing passions... Dieter doesn't see his success as an achievement out of an effort and doesn't even think of it as success, but more so as travelling not for the sake of destination but the journey itself. Thank you for this experience, Swiss Embassy.

The biggest excitement for Belgrade's audience proved to be the premier performance of the legendary Swiss electro- pioneers YELLO in Serbia, with kind support of ProHelvetia, who thrilled their fans with their virtual concert. Combining their own live appearance and concert with a performance by Heidi Happy, Dieter Meier and Boris Blank left a strong impression at the sold out Dom Omladine concert hall, being held for autograph signing and conversation with fans for over an hour after the gig. The group consisting of Dieter Meier and Boris Blank was founded in the seventies, and became known worldwide with hits such as "The Race" and "Oh Yeah". Many songs by YELLO are heard in various commercials, television shows such as The Simpsons, South Park and films. Following the YELLO concert more than 500 people gathered for the after-party at the prestigious Magacin club, to celebrate the YELLO premiere in Belgrade with the band members, with drinks and an homage to YELLO's music, created by Belgrade's best electronic "design" entertainers - the funky Banda Panda Parties.

D-Clinic

Identity and website redesign D-Clinic