SVI Design Portfolio and Expertise

Brand New World and SVI Design collaborate in branding 4 key industry segments: Fashion & Luxury / Yachting / Hospitality, Property Development, Hotels and Restaurants / Architectural Products

Manor Racing

SVI has helped rebrand ambitious British Formula One team Manor Racing. Like Manor itself, the new visual identity is bold, lean and modern, inspired by the team’s love of racing as well as an appreciation of F1’s purist beginnings. The Manor look and feel features a redesigned logo and stylised blocks and lines of colour in the team’s new blue, orange and white palette.

Lakeland

We were appointed to reposition the brand and refresh the identity and overall look and feel for pioneering kitchenware and home solutions retailer Lakeland. After extensive research, which included three key channels – stores, website and mail-order catalogue – we created a unique brand positioning and set of values. These provided the platform for the creative process and redesign of the visual identity, including an overall house style adapted for each of the channels. The new brand identity was applied across 68 stores, countless products, packaging, social media, marketing campaigns, advertising, visual merchandising, POS, events and millions of printed catalogues. As part of this comprehensive project, significant attention was also given to internal communications, colleague training and literature.

Victoria Beckham

Embarking on a meticulous observation of the brand and its products seemed only natural when defining the new positioning for the up-and-coming Victoria Beckham label. Transformed, tweaked, and crystallised in a process of intense and engaged discussions with the client, the new brand identity features light letterforms and deliberate wide character spacing, reflecting an elegant and confident brand philosophy. Visual communication was enhanced by adding another layer to the brand experience and incorporating a sensual dimension into the packaging, a solution that led to developing different textures for each division to be embossed on paper surfaces. Victoria Beckham’s rebranding stood out for its sophistication and refinement but most of all for its resistance to overdoing and unnecessary complications.

Harrods

As unsanctioned permutations began to creep into the brand identity of the world’s most famous department store, new brand guidelines were necessary to guard the visual consistency and reputation of Harrods. The comprehensive manual we created covered the core brand and related applications, instilling more purity as well as confidence by removing the word “Knightsbridge” from the main logotype. After all, there is only one Harrods.

Azimut

Branding and logo for Azimut Yachts. Striking, sleek and polished, the logo reflects the aesthetics of the yachts themselves, and conveys the qualities of a company that owns the respect of the yachting world.

Scott Dunn

Scott Dunn, a top-end, luxury tour operator, invited us to create a new look and feel for printed and online communications. We developed the concept of a holiday ‘album of future memories’ filled with photographs of precious moments. This was achieved by introducing powerful new typography as the heart of the concept. Working with larger formats and integrating photography has allowed the bold typography to have the highest impact. The client is delighted with the new style, which is charged with emotions without sacrificing functionality.

James Andrew

The brand architecture for James Andrew Group uses a system of acronyms that work across the James Andrew real estate and investment companies. A minimal typographic approach and colour palette for the house-style is balanced by a detailed consideration of printing materials and techniques. High quality coloured papers and embossed metallic colours convey the premium quality of the services provided by James Andrew Residential and International.

Claudia Schiffer

Brand identity for super model Claudia Schiffer. The identity can be easily be implemented in a variety of applications from product branding to collaborations with other fashion labels.

Marazzi

Oikos – Literature Systems

OIKOS is one of the leading Italian manufacturers of interior and exterior finishes, paints, and plasterwork. Rebranding and repositioning the company with a new strategy, brand architecture, and identity required an understanding of their core values as well as the conditions of the industry. OIKOS’s primary concern has always been producing environmentally safe products in a sustainable, eco-friendly way, a pioneering philosophy for the paint industry traditionally associated with toxic chemicals. The ethical concerns of the company were translated visually with the use of green as primary brand colour. The visual language of the brand abstracts the movement of applying paint on a wall and translates it into a crisp house-style, which allows the implementation of straightforward and organised information and literature systems.

Oikos – Branding

Ossie Clark

Ossie Clark was one of the most iconic British fashion designers from the ’60s and ’70s. The clothing label was re-launched in 2008 with a fresh new identity and a new collection shown at the Serpentine Gallery, during London Fashion Week. The new logotype is based on a custom version of the typeface Avant-Garde (a typeface developed in the ’70s) with a nod to the brand’s legacy. A subdued colour scheme complements the signature colourful patterns of Ossie Clark’s textiles.