Spirit of Fire - Advertising Campaign
BNW conceptualized the advertising campaign for “Spirit of Fire”, the international festival of cinematic debuts in Khanty-Mansiysk Autonomous Okrug – Ugra in the central part of the West Siberian Plain. The new visual identity based on Ugra’s own ornaments in bright polar colors in a modern interpretation sets the festival apart from the many film festivals in the world. The campaign is showcasing the art of merging the most recognizable symbols of identity of the region with the new digital future of the films shown at the festival. The aim of the campaign is to invite audience to discover more of these messages, one by one, and to guide them subtly, but unmistakably to the festival.
BNW incorporated the redesigned visual identity of “Spirit of Fire” into a new website. An innovative combination of the narrative and the visual content contributes to improve the its usability and modularity.
