Haute Aviation

BNW was invited by bodin.consulting to create the corporate identity for Haute Aviation, a new Swiss luxury charter company based in Gstaad, serving a wide selection of exciting destinations around Europe for a sophisticated private clientele with its brand new PC-12 aircraft. For global travel, Haute Aviation has a Bombardier Global Express that will soon be ready for take-off from its London base.

The new “Crane” logo is cleverly constructed of one single sheet of digital space, twisted in its motion to capture the real flight experience. The logo also includes an innovative application concept for the future: it can be animated and shown in various stages of the “Crane”’s flight movement, probably being the first airline logo in the world which can transform into a slightly different brandmark in each application, if the client wishes so. 

The potential is astonishing and quite inspirational! The Haute Aviation typography uses Poppins Extra Light as primary font and Helvetica Neue as secondary font. The color palette is comprised of an effervescent, dynamic ruby ​​red as primary color, and classic dark gray, black and white as secondary colors.