Eichenheim Kitzbühel

BNW was commissioned to create the identity for a destination luxury five-star resort and golf club in the Alps, in Kitzbühel, Austria.

Global elite resorts share a common visual language - images and iconography belonging to one can easily and seamlessly be adopted by another. Our branding for Eichenheim Kitzbühel had by all means to seamlessly fit into this well-established world of high-end resorts.

Corporate ID, photography style, use of colour, positive and negative space should all speak the same visual language of unhurried opulence. Relaxed, wholesome, traditional, care-free and somewhat self-centred…