Tinkoff Beer

Tinkoff was Russia's first and largest brewery in the fast-growing Russian super-premium beer segment and produced one of Russia’s best-known brands, before being acquired in 2005 by InBev. Tinkoff was the first Russian beer to enter the US and EU markets. BNW was commissioned to create a special limited edition campaign focusing on the fact that a new offer has achieved on the Russian market, to which we responded with the narrative "A new generation has arrived", naming famous pre-revolutionary Russian family names, in a bold move to install an immediate aristocratic entitlement for our super-premium beer.