Linda Meyer - Hentschel

Identity design for hot new Milanese / New York start-up fashion brand Linda Meyer - Hentschel was one of our latest challenges. BNW's aim was to present ultra luxury fashion wardrobe staples for women and children designed in New York, developed in Switzerland and produced in Milan from the most exclusive fabrics in an appropriate classic and luxury design.

 

We decided to use a monogram in the abbreviated form. It is more than a design - it‘s the simplest and most memorable visualisation a brand can have. Linda Meyer-Hentschel’s monogram reflects balance, rhythm and signature.

Modern classic typography and white, pale and pastel colours reflect the right measure of design and quality. The fully written name version then additionally develops the luxurious brand promise.

LMH's customers have a true luxury unboxing experience, due to a new pack design that supports the moment when they take out the garment and feel the super soft fabric and excellent finish in every detail.