Moc Prirode Rebranding

We articulated the brand’s entire product portfolio into 4 main product/ positioning lines, mirroring lifestyle interests and market segmentation: Pure -100% nature, Geo -organic, Neo -original and Ego – refreshment. As basis for all creative work, we associated Agroekonomik‘s products with nature. We articulated the brand’s message into one powerful brand credo: “Everything You Desire”.

The agency suggested to Agroekonomik, as one of the first manufacturers in the entire SEE region who dared to produce and market the “organic” philosophy, to give a strong and meaningful echo to the premium “health food” brand proposition and practically own the category, in a highly relevant and credible manner.

We articulated the brand’s entire product portfolio into 4 main product/positioning lines, mirroring lifestyle interests and market segmentation: Pure -100% nature, Geo -organic, Neo -original and Ego – refreshment. As basis for all creative work, we associated Agroekonomik‘s products with nature. We articulated the brand’s message into one powerful brand credo: “Everything You Desire”.

This strong idea was communicated through all tools: unique on-pack copy mirrored in the ads, elegant packaging, proprietary logo and typography, carefully planned and executed marketing campaigns both ATL and BTL: tvc-s, print and outdoor ads, promo-tools and PR, extensive in-store merchandising.

As a result of our work major sales increase, while reinforcing PoN’s traditional brand equity, and opening its offer to a completely new, exiting generation of consumers. Agroekonomik can now comfortably establish itself as the undisputed leader of innovative healthy food. 

 

 

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