Davidoff Cigarettes Essentials Limited Edition - the Magnetism Concept

BNW created the Davidoff Cigarettes Essentials Limited Edition, recognising the global trend for limited editions and customisations, primarily driven by a widespread feeling that society has become so depersonalised. Two distinctive collections were created: SENSE and SENSITIVITY. The Davidoff Cigarettes Essentials Limited Edition "Sense” reflects our unique deluxe experience and culture through new created cigarettes brands: Magnetism, Today, Handmade, Metamorphosis, Icons, Symphony, Art, Forma and Director.

The graphic design shows two opposite magnetic fields, developable as pairing devices.

The communication emphasized the general magnetic personality and connectivity of our target audience, as well as the connection moment of two people. All activation topics and mechanisms were easily spun around either games for bringing people together (on line, offline) or underlining someone’s special personality.