Davidoff Cigarettes Essentials Limited Edition - the Reflection Concept
BNW created the Davidoff Cigarettes Essentials Limited Edition, recognising the global trend for limited editions and customisations, primarily driven by a widespread feeling that society has become so depersonalised. Two distinctive collections were created: SENSE and SENSITIVITY. The Davidoff Cigarettes Essentials Limited Edition "Sensitivity" reflects our premium materials and effects through new created cigarettes brands: Carbon, Black Crystal, Cut, Future, Urushi, Bespoke, Bullion, Glow, 3D, Code, Kaleidoscope and Reflections.
BNW's concept was a snapshot of a kaleidoscope, a beautiful moment to watch. The different varnishes and print techniques enabled the viewer to experience a non-static image of the “flower”. It could be made out of small design-icons silhouettes, or our own octagons, with coloration from uniform hues to bright kaleidoscope colours.
The kaleidoscope motive was so strong, that it was worth examining upon actual moving properties on pack (lenticular and other).
“Davidoff offers you another try at imagining the world around you through a new perspective: You and Your Octagon Pack.” All our communication and activation efforts were held in this tone, supported by lighting, mirroring devices, sophisticated and stylish, yet innovative and high-tech.
