Davidoff Cigarettes Essentials Limited Edition - the Black Crystal Concept

BNW created the Davidoff Cigarettes Essentials Limited Edition, recognising the global trend for limited editions and customisations, primarily driven by a widespread feeling that society has become so depersonalised. Two distinctive collections were created: SENSE and SENSITIVITY. The Davidoff Cigarettes Essentials Limited Edition "Sensitivity" reflects our premium materials and effects through new created cigarettes brands: Carbon, Black Crystal, Cut, Future, Urushi, Bespoke, Bullion, Glow, 3D, Code, Kaleidoscope and Reflections.

BNW's concept features the illustration of the high-tech surface and colours of real-life black crystal on the iconic Davidoff cigarettes pack. Embossing and varnish ensure minuscule 3D effects to follow angles and depths of all details pictured, while the unique materialization mimics the subtleties of the material itself. The pack was is only an optical, but also uniquely heptic representation of the image.

Our message to the target audience was that they own something endlessly precious with Davidoff Black Crystal. If we sum up all Davidoff characteristics, Black Crystal is the ultimate material that still attracts the affluent but culturally interested consumers. There is mystery around it, in an appreciative way of its impeccable execution.