Fusion Cigarettes - Packaging Design and Launch Campaign

The tobacco industry faces bigger challenges every day to make consumers aware of brands and products. Brand building is becoming more and more complex as restrictions on tobacco advertising expand. BNW was commissioned by Imperial Tobacco to create the new packs design and worldwide stills campaign for Fusion Cigarettes, characterized by impeccable taste and perfect execution of visuals.

We created a comprehensive Fusion brand manual as a tool supporting the process of building the Fusion brand and developing consistent communications in countries around the world. It contains the necessary information for global strategy planning for all Above- The-Line communications.