Ekonomist Magazine

BNW was commissioned to create an entirely new media group proposition, based on one key asset: The credibility of the well-established Serbian “Ekonomist” magazine, the undisputed opinion leader of regional business and independent political magazines.

To align the brand’s appearance in the same level with its credibility and influence, while broadening the bandwidth of the brand into a multitude of modern time publishing developments. We first created a coherent business model for EMG that optimized current assets, extended the EMG business into new media and ensured brand vitality.

To underline the newly minted brand credo of “I love Mondays!” and the brand’s essential modernization, we suggested challenging and multilayered changes: starting with a functional move to swish new offices, addition of topics “beyond economy expertise” into the magazine content, creating a whole new marketing concept, while maintaining the holy grail of untouchable editors’ decisions, and celebrating the independent spirit behind it, all articulated in the new design of the flagship product-the weekly magazine with its new sections, typography, grid, logo, colors...

A completely reorganized and redesigned Ekonomist Media Group, with probably the best looking and feeling flagship magazine on the regional market, with a leading conference business under its brand umbrella, is looking forward to a new and exciting future.