Atellier Marzzi

Belgolade, in conjunction with Arex Marzipan from Serbia, one of only few marzipan manufacturers in the world, approached BNW to assist them in mapping new avenues for a marzipan brand in finest Belgian chocolate, as most marzipan offers worldwide are positioned as value-brands, except several traditional brands, synonyms for the whole category. BNW answered with an unmistakably ownable and recognizable luxury approach, allowing for a building of high value marzipan brand.