Vesna Jelovac
Vesna Jelovac is Co-Founder and Partner at Brand New World AG Zürich, CEO of Belgrade Design Week / Capacity Building Consultant for Design Thinking, and the maker of the Brand New World Salon.
Vesna Jelovac was born in 1985 in Belgrade, where she graduated at the Faculty of Philology in 2008. From 2009 Vesna Jelovac is working as the legal representative of the non-profit citizen’s association Belgrade Design Week, member of BEDA, founding member of the Association of Global Design Week Cities and partner of the EU-wide “Human Cities” project.
In 2011 a new global branding consultancy was founded in Zurich, Switzerland – “Brand New World AG” – the brainchild of creative entrepreneurs Vesna and Jovan Jelovac. The new agency’s paradigm shift was threading lightly but moving fast into the digital territory, cleverly combining the immense global knowledge and reach of their branding network, with the competitive advantages of an amazing nascent digital marketing and software development business back in Belgrade, Serbia.
The combined branding, design, digital marketing and software development agencies employ around 100 cutting edge seasoned professionals, some of them with 20 plus years loyalty to the firm, some of them from latest blockchain coding universities de rigour. Together as partners, they are offering an almost unbeatable proposition balance between artistry, creativity, personal responsibility and knowledge, ready to take on the most sophisticated clients worldwide regardless of size, designing and developing tailor-made strategies for them, producing magic that results from combining design thinking, business acumen and the possibilities of new technologies.
At Brand New World AG Vesna is committed to promotion and encouraging design-led innovative projects and opportunities in all the areas of creative industries, through policy work with regional industry leaders and local business players in design as well with international and national institutional decision makers, cleverly combining the immense global knowledge and reach of BNW's branding network, with the competitive advantages of an amazing nascent digital marketing and software development business.
Vesna and Jovan opened of their first public gallery in Zürich in 2017, the “Brand New World Salon”, a contemporary boutique platform to experience art, architecture, branding and design thinking. It changes the way people think about and engage with art and design. It renders art and design magical and metamorphic. Its mission is to promote contemporary objects and projects that will constantly grow in value – but more than that – people and ideas that will change the world’s understanding of innovation and creativity.
