D-Clinic
After London, D-Clinic brought a new dimension to Zurich. A highly experienced and dedicated team of dental specialists in the field of oral and maxillofacial surgery commissioned BNW to redesign D-Clinic's identity and website. As smile is the best accessory one can wear, BNW turned it to a uniquely recognizable and elegant, hand rendered premium logo. Smile and pure forms dominate the entire visual identity.
The new visual identity stands for dentistry of the highest standard. The ethos is rooted in an empathic approach, appreciation for quality, detail and a unique finish. As D-Clinic places great emphasis on patients’ wellbeing, new visual identity is dedicated to understanding that visiting a dentist can be an apprehensive experience, but a pleasant calming environment can alleviate anxiety and stress associated with the treatment.
A new color palette prioritizes holistic well-being. The color palette is comprised of a different shade of white, beige and green.
The D-Clinic typography uses Roboto as primary font and Proxima Nova as secondary font.
The new visual identity of D-Clinic is communicated through means of a seriously developed brand tool-box: proprietary logo and typography, promo-tools and a new website.
BNW incorporated the redesigned visual identity of D-Clinic into a new website. An innovative combination of the narrative and the visual content contributes to improve the its usability and modularity.
