D-Clinic

After London, D-Clinic brought a new dimension to Zurich. A highly experienced and dedicated team of dental specialists in the field of oral and maxillofacial surgery commissioned BNW to redesign D-Clinic's identity and website. As smile is the best accessory one can wear, BNW turned it to a uniquely recognizable and elegant, hand rendered premium logo. Smile and pure forms dominate the entire visual identity.

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The new visual identity stresses that after visiting D-Clinic every patient leaves smiling.

The new visual identity stands for dentistry of the highest standard. The ethos is rooted in an empathic approach, appreciation for quality, detail and a unique finish. As D-Clinic places great emphasis on patients’ wellbeing, new visual identity is dedicated to understanding that visiting a dentist can be an apprehensive experience, but a pleasant calming environment can alleviate anxiety and stress associated with the treatment.

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A new color palette prioritizes holistic well-being. The color palette is comprised of a different shade of white, beige and green.

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The D-Clinic typography uses Roboto as primary font and Proxima Nova as secondary font.

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The new visual identity of D-Clinic is communicated through means of a seriously developed brand tool-box: proprietary logo and typography, promo-tools and a new website. 

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BNW incorporated the redesigned visual identity of D-Clinic into a new website. An innovative combination of the narrative and the visual content contributes to improve the its usability and modularity.

www.d-clinic.ch

D-Clinic

Identity and website redesign D-Clinic