TOS - National Tourism Organisation of Serbia Campaign
The National Tourism Organization of Serbia (TOS) is the government body for promotion of tourism in Serbia in both domestic and foreign markets, with the aim of affirming the value and potential of the country’s tourist industry. TOS was happy with their recently commissioned new logo, but needed a whole story around it to develop more and deeper messages, which would deliver a directer communication with a younger target audience. This was the job for BNW, to which we responded with disruptive typography and bold colored images, to match the new atmosphere.
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BNW created a new narrative which was illustrated with a hand-rendered typographic interpretation of each statement, produced in an animated, interactive manner, particularly suitable for electronic banners on digital media applications and social media.
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