Davidoff Cigarettes Essentials Limited Edition - the Icons Concept

BNW created the Davidoff Cigarettes Essentials Limited Edition, recognising the global trend for limited editions and customisations, primarily driven by a widespread feeling that society has become so depersonalised. Two distinctive collections were created: SENSE and SENSITIVITY. The Davidoff Cigarettes Essentials Limited Edition "Sense” reflects our unique deluxe experience and culture through new created cigarettes brands: Magnetism, Today, Handmade, Metamorphosis, Icons, Symphony, Art, Forma and Director.

We invited the target audience to sample the best icons global design heritage can offer them – instantly recognizable details that evoke deluxe experiences, success and a truly cosmopolitan lifestyle… 

We avoided copyrighted visuals, by picturing only details, again emphasizing highest quality moments, passion for excellence and unique features.