Davidoff Challenge:Design

We created a global brand experience platform with a simple prize draw mechanism, featuring a unique content with luxury prizes, on the main topic – design. This consumer competition concept maintained Davidoff Cigarettes' premium luxury status with an active role in the context of contemporary cutting-edge design. Our consumers were able to appreciate the Davidoff-inspired luxury designs in the online gallery and other media, while being introduced to the Black & White packs designs by Ora-Ito in the process.

 

A competition with international grandeur and local relevance has five phases: announcement., nominations, announcement of local winners, assignment for local winners and announcement of global winner.